Pincon at a Glance

Pincon Spirit Limited believes in offering its customers the best variety of Indian liquor aside from premium foreign liquor. The company is focused on growing IMIL revenues by offering superior alternatives to country liquor. With a growing regional footprint in West Bengal, the company is in the way to have PAN India presence. Pincon Spirit is a widely acceptedbrand name in Eastern India. Profitability plough back from IMIL business has enabled the company in deriving IMIL capacity growth, having 30 retail chain expansion through time bound acquisitions and to achieve PAN India presence in the IMFL segment.

FMCG business vertical in edible oil has also been a successful venture with substantial contribution to the sales volume.




Pincon Spirit believes in offering its customers quality products that use state of the art technology. These Pincon brands ensure that the company has a great recall value and provides competitive leadership with its variety of offerings. The company is focused to be a recognized leader in all territories in India. Pincon Spirit recognizes the employees as an asset to the sales and marketing initiatives Customers and suppliers are considered as venture partners, which is a unique corporate policy at Pincon Spirit.

Heritage and History

Pincon Spirit Limited started its journey in the year of 1978 in the name and style of Sarang Viniyog Limited and subsequently its name was changed to Pincon Spirit Limited in in FY 2010-11 for better corporate identity.

With initial business footprint in West Bengal in IMFL with two brands viz. Pincon XXX Rum and the Pincon No 1 Whisky, the company is now having 11 of its own IMFL brands in Rum, Whisky, Vodka, Jin and Brandy, new business verticalsin IMIL (Country Liquor) and edible oil in FMCG; with fast business foray to be a PAN India company, having geographical spread in West Bengal, Karnataka, Odisha, Jharkhand, Uttarakhand and North Eastern States.

As per the Business World Survey, the Pincon Edible Oil was judged as the Fourth Largest Consumer Pack for Edible Oil in Eastern India. Pincon Edible Oil is now a household name.  In 2010. Pincon XXX Matured Rum is the third largest selling Rum in the market as per the West Bengal Bonders and Manufacturers Association.

In 2013, turnover crossed Rs 300 crores and the company acquired sole distributorship in West Bengal of Fashion Vodka – a premier brand of Vodka.

In 2016, Pincon Spirit became  one of the fastest growing player in the medium liquor segment.

There has been acquisitions of three C.S liquor plants in Asansol, Dankuni and Barahanagar in West Bengal, with aggregate production capacity of 1.80 crore bottles per month and capacity utilisation being around 1.35 crore bottles per month.