Promotion on World Music Day on 21st June ’17
What are the key drivers of liquor industry in India?
Key drivers are the factors like Urbanization, Favourable Demographics, Change in Social Outlook towards Acceptability of Liquor, Rise in Disposable Income & Increased Alcohol Accessibility and Availability. Majority of the Indian population are in the age group of 20 to 50 years, who consist of existing and potential consumers of liquor. Over the decade, there has been sea of changes in these parameters, all leading to favourable incremental market volume of liquor.
As a result of the above, it could be experienced that India is one of the fastest growing liquor markets in the world, which being the 3rd largest in the world. In emerging countries, increasing demand of liquor is due to large young population size and rising disposable income. Spirits comprise of rum, whisky, vodka & gin is with a market share of about 36% and beer is about 13%. Balance 51% is comprise of country / cheap liquor: 48% and wine etc.: 3%.
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High-growth companies like Pincon have differentiated themselves in sales through analytics, big data, and a focus on the changing technology landscape. If we go through the growth chart then it’s clearly visible that the company performed really well for the financial year 2016-2017.
They find growth before their competitors do. So they invest in identifying growth opportunities, whether through understanding trends or drilling into big data or finding pockets of growth in their existing markets. They sell the way their customers want to buy. They use multiple channels to reach and serve customers of all different sizes and different markets. And they optimise and organise across direct, indirect, and digital channels very efficiently. They invest in sales operations, pre-sales, and the alignment between marketing and technology to fire up and build their engines for growth.
They focus on their people. This one goes without saying, that there’s a need to spend time training, coaching, and mentoring the front line sales teams.
And finally, they lead from the top: they invest in and gain commitment from the organization and are able to build the vision for their change and their plans from the executives and from the top down.
The chief of the Pincon group is a man who has an appetite for risk and is now staring hard at global opportunities and bigger challenges.
Sales of Pincon Spirit in the year ended 2010 stood at 55 crores whereas in 2016 it stood at 946 crores. It’s a 17 times growth in sales in 6 years.
Company had outperformed the sector in 2015-16 and in 2016-17 they showed stability in their growth chart along with continuous thrive for achieving more.
Pincon Spirit has informed that the Board of Directors of the Company at its meeting held on August 26, 2015, has recommended issue of Bonus Shares at the ratio of 1:1 to the existing Equity Shareholders of the Company.
Read full story – moneycontrol.com