High-growth companies like Pincon have differentiated themselves in sales through analytics, big data, and a focus on the changing technology landscape. If we go through the growth chart then it’s clearly visible that the company performed really well for the financial year 2016-2017.

They find growth before their competitors do. So they invest in identifying growth opportunities, whether through understanding trends or drilling into big data or finding pockets of growth in their existing markets. They sell the way their customers want to buy. They use multiple channels to reach and serve customers of all different sizes and different markets. And they optimise and organise across direct, indirect, and digital channels very efficiently. They invest in sales operations, pre-sales, and the alignment between marketing and technology to fire up and build their engines for growth.

They focus on their people. This one goes without saying, that there’s a need to spend time training, coaching, and mentoring the front line sales teams.

And finally, they lead from the top: they invest in and gain commitment from the organization and are able to build the vision for their change and their plans from the executives and from the top down.

The chief of the Pincon group is a man who has an appetite for risk and is now staring hard at global opportunities and bigger challenges.

Sales of Pincon Spirit in the year ended 2010 stood at 55 crores whereas in 2016 it stood at 946 crores. It’s a 17 times growth in sales in 6 years.

Company had outperformed the sector in 2015-16 and in 2016-17 they showed stability in their growth chart along with continuous thrive for achieving more.


Note :   Pincon Spirit Ltd is country spirit Manufacture company having office in Kolkata. Highland Blue, Ultra Force Rum and Bangla No. 1 is the highest selling liquor in West Bengal